HAIRCARE, REDEFINED BY DERMATOLOGY
Clinically proven to be safe for sensitive and acne-prone skin.
AWARD-WINNING
Developed by Dr. Iris Rubin
FOR ALL HAIR TYPES
SAFE FOR SENSITIVE SKIN
WON’T CLOG PORES
FRAGRANCE FREE OPTION
VEGAN
CRUELTY-FREE
AWARD-WINNING
Developed by Dr. Iris Rubin
FOR ALL HAIR TYPES
SAFE FOR SENSITIVE SKIN
WON’T CLOG PORES
FRAGRANCE FREE OPTION
VEGAN
CRUELTY-FREE
Popular Picks
Best Sellers
Top-reviewed essentials for healthier-looking hair and skin
Recommended Regimens
Curated Bundles
Effective and better together, target your exact needs from head-to-toe
Seals of Approval
Award-Winners
The first dermatologist-recommended haircare brand at Ulta Beauty
Salon Quality!!
I've been searching for a low tox shampoo and conditioner for years without much luck. Most of the natural shampoos left a residue or dried out my hair and made it brittle. SEEN shampoo and conditioner is by far the best option that has given me that salon quality feel!
Must-Have For Sensitive Skin
Leaves my hair feeling naturally clean and love that it's fragrance free. Also is the only shampoo that doesn't trigger my breakouts—such a godsend.
Best Products
I have used so many different brands and spent so much money! I am tossing them and only using Seen! My hair has never looked or felt better!
As SEEN in the Press
Loved by editors and celebs
DEVELOPED BY
Harvard-trained dermatologist Dr. Iris Rubin
After struggling with acne caused by hair products, Dr. Rubin recognized that haircare is an essential part of good skincare. That's why she decided to develop products that promote healthy hair AND skin through clinically-proven, non-comedogenic formulas that are safe for acne-prone and sensitive skin.
Read Dr. Rubin's Story