Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a must-have for any angler, fresh or salt!

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or saltwater application on the planet!

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X Tough durability, and almost magical fish-catching prowess!

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy soft 10X Tough ElaZtech® construction, the Baby BallerZ delivers a subtle swimming action on slow retrieves and undulates enticingly when jigged vertically, enhancing its versatility for a wide range of micro finesse presentations.

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic material!

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its streamlined profile enhances bait movement without dampening blade-driven vibration.

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” and 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even on slow retrieves.

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from most any fresh- and saltwater gamefish!

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other saltwater swimbaits. Powered by a wedge-shaped tail that presents a fluid, natural swimming motion, the bait slides up the line after the hook set and enables the custom heavy-duty sickle-style hooks to stay pinned during even the most aggressive head shakes, jumps, and tail walks.

When yearling shrimp are present or inshore gamefish turn negative to larger presentations, it’s tough to beat the realistic profile, quivering legs and antennae, and slight size of this 2.5” crustacean imitation, made even better by the natural buoyancy and 10X Tough durability of its ElaZtech® material!

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to smallmouth.

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD GobyZ compresses as easily as the live version, meaning bass snap and don’t let go. Yet even after dozens of aggressive attacks, a single one of these runt-sized swimbaits is no worse for wear. Ready to roll out on your favorite smallmouth spots!

Designed for shallow inshore saltwater use, the Z-Man® Big BallerZ™ features a unique ball tail, realistic mullet-like profile, and segmented body for erratic quivering action. Its V-shaped ridges and diamond cross-section enhance movement, while back and belly hook slots allow easy weedless rigging.

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in a naturally-defensive posture at rest, triggering aggressive strikes from redfish and other inshore species.

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin brush guard, bottom hugging jig harness that enables the Gobius’ swimming, creeping action while always deflecting cover, and a deep, compressible hook pocket that skyrockets your hookset ratio.

The incredibly effective TRD™ shape, dimpled body, and naturally buoyant ElaZtech® construction, now available in a scaled-down 1.75” Micro Finesse size that is absolutely deadly on crappie, panfish, trout, perch, bass, and more!

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye.

This 1.75” invertebrate imitation features bulging eyes, a broad ribbed body, wispy legs, and a thin segmented tail that undulates seductively and draws in panfish, trout, bass, and other species that dine on insects and subaquatic larvae.

An inshore favorite, these 3.5” swimbaits feature a slim body, Z-Man’s exclusive curved paddle tail, and hallmark Trout Trick® ribbing that merge to create an undulating swimming action that attract bites not just from their seatrout namesake, but also from redfish, flounder, snook, stripers, small tarpon, and more!

Arguably the most versatile and effective Ned Rig bait in the Z-Man lineup, these 2.75” solid bodied, quad-tentacled stickbait/tube hybrids feature the key attributes that finesse enthusiasts have come to love: super-soft salt-impregnated material, stand-off-the-bottom buoyancy, and 10X Tough durability!

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious strikes from smallmouth and largemouth bass when pinned to your favorite ShroomZ™ or NedlockZ™ jighead!

Made in the USA with Z-Man’s exclusive ElaZtech® superplastic, the versatile new Micro WormZ™ is perfect for a variety of species such as trout, crappie, perch, sunfish, and bass. Its slender, segmented body and telltale egg sack make it ideal for various rigging styles, including Micro Finesse ShroomZ™ jigheads, wacky rigs, and dropshots. This resilient, lifelike softbait offers unmatched action, softness, and durability, withstanding countless bites without tearing.

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger bass.

Constructed from our specialized ElaZtech® ‘flipping’ formulation, this B.Lat-designed 4.5" creature bait is ready to be pitched into cover to attract strikes from the big ones!

A scaled-down version of what is arguably the best Ned Rig bait on the planet, this quad-legged mini 1.75” stickbait/tube hybrid is built with buoyant 10X Tough ElaZtech® in a range of vibrant colors, making it ideal for crappie, trout, perch, and panfish pursuits!

The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy-duty Mustad® hooks, these highly detailed 4”, 5”, and 6” paddle tails are ready to tie on and do battle with the toughest fresh- and saltwater gamefish again and again!

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session without the need for replacement thanks to its 10X Tough durability!

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly tail-up posture at rest and that they don’t rip or tear when nose-hooked.

This 2” straight tail micro baitfish imitation is a crappie and panfish angler’s dream, thanks to its natural shad profile, bulky easy-to-rig body, thin segmented midsection, and bulbous swinging stinger tail—and of course its 10X Tough ElaZtech® construction!

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of applications!

Compact 3” profile, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ultimate Ned Rig bait or finesse jig trailer.

We teamed up with Brian ‘B.Lat’ Latimer to create the ultimate 6.5” finesse worm, and with its perfectly dialed-in body thickness, bulbous tail, and buoyant 10X Tough ElaZtech® construction, our co-creation delivers the ultimate in versatility, fish-catching prowess, and longevity!

The PrawnstarZ™ is a highly realistic live shrimp clone, maintaining a natural horizontal posture due to its balanced ElaZtech® body. Its tail fan, antennae, and legs mimic authentic shrimp movements, and the abdominal segmentation enhances the tantalizing action. The internal glass rattle and hand-painted color patterns further enhance its life-like appearance for the new ultimate shrimp lure!

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech®, it features a diamond-shaped cross-section to enhance vibration and V-shaped ridges for added motion.

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the market, thanks to their 10X Tough ElaZtech® durability!

Take 10X Tough ElaZtech® 5” and 6” grub bodies, mold them in the most vibrant and popular saltwater colors, and juice them with ProCure® Flounder Pounder scent, and you’ve got the most productive, longest lasting bait out there for bottom dwellers like fluke, flounder, halibut, snapper, rockfish, grouper, and more!

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the perfect sink rate—to create a stickworm that will outlast anything else on the market!

Legendary 5" inshore profile triggers reaction strikes from seatrout and other saltwater species when paired with our Trout Eye™ jighead, twitched sharply twice, and allowed to fall to the bottom on a semi-slack line!

The traditional curly tail grub profile relied on by fresh- and saltwater anglers worldwide, but now in Z-Man’s proprietary 10X Tough, super-soft ElaZtech® material for enhanced swimming action and durability.

A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture at rest and that they don’t rip or tear when nose-hooked.

You designed it, we made it! We set out to create the ultimate ElaZtech® topwater toad, asked for input from our social media followers, and then took their advice to create ultimate buzzing, gurgling, ultra-durable, floating 4” frog—and documented the whole process in a groundbreaking step-by-step video series.

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ideal flipping bait, jig trailer, ChatterBait® trailer, or swimming grub.

Between its ultra-realistic 3.5” profile, segmented tail section, thin appendages, and 10X Tough ElaZtech® construction, you won’t find a shrimp imitation with the versatility, visual appeal, and durability of this crustacean imitation!

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish, seatrout, fluke, flounder, and snook when other artificials go unnoticed!

One of the longest-standing designs in the ElaZtech® line for good reason, these 4” and 6” swimbaits are built with a realistic preyfish shape and broad rounded paddletail that comes to life with a realistic wiggle when coupled with our super-soft ElaZtech® material.

While these 4” and 7” straight tail worms may look like ordinary bass worms, their buoyant, 10X Tough ElaZtech® construction helps them outfish and outlast the competition and makes them anything but normal!