New Zealand’s top political figures rely on a team of behind-the-scenes players: trusted advisers, strategists, and aides who shape policies, messaging, and party dynamics.
For example, Jake O’Flaherty, senior communications adviser to Prime Minister Christopher Luxon, is described as his “social media guy” and a constant companion.
O’Flaherty’s role has redefined traditional communications in favour of youthful social media expertise. “There is a level of trust between O’Flaherty and Luxon… despite a different age and stage,” Beehive insiders observe.
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